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29 June 2026

FAQ

What is coaching?

Coaching is a confidential, one-to-one partnership designed to help individuals maximise their personal potential, enhance their effectiveness, and achieve their personal and professional goals. It provides a safe space environment for reflection, gentle challenge, and growth, enabling you to share, develop, and nurture your own solutions.

What is executive coaching?

Executive coaching is a confidential, one-to-one partnership designed to help leaders maximise their potential, enhance their effectiveness, and achieve their personal and professional goals. Rather than providing answers, coaching creates the space for reflection, challenge, and growth, enabling you to develop your own solutions and lead with greater confidence and clarity.

Who do you work with?

I work with:

  • NHS executives and directors

  • Clinical and operational leaders

  • Senior managers and aspiring leaders

  • Healthcare professionals preparing for career progression

  • Organisations investing in leadership development and organisational improvement

  • Any individual looking to work on personal and professional life goals

While my expertise is rooted in healthcare, all the leadership principles I use are applicable across public, voluntary, and private sector organisations.

How is your coaching different?

My coaching approach is strengths-based, and values driven, supporting individuals to appreciate, reflect and build approaches to self-development by appreciating and building on their own. It combines professional coaching practice with extensive experience in senior NHS leadership, quality improvement, organisational development, and system leadership.

Having led complex local, regional and national programmes, developed and led organisational change, and delivered quality improvement initiatives, I understand the realities of leading within today’s healthcare environment. This practical insight allows me to support clients in ways that are grounded, relevant, and focused on achieving meaningful outcomes.

Are you an accredited coach?

I am yes. I am a European Mentoring and Coaching Council (EMCC) Practitioner and hold a CMI Level 7 Executive Coaching and Leadership Mentoring qualification. I am also an Agile Team Coach and hold Chartered Manager status with the Chartered Management Institute.

If you’d like to view my full background and experience take a look at my LinkedIn profile.

What can coaching help me achieve?

Coaching can support you to:

  • Develop authentic and compassionate leadership

  • Improve work-life balance and personal effectiveness

  • Increase confidence in your leadership

  • Develop strategic thinking and decision-making

  • Navigate organisational change

  • Build resilience and wellbeing

  • Improve communication and influencing skills

  • Prepare for promotion or career transition

  • Manage challenging conversations

Is coaching confidential?

Yes. Confidentiality is fundamental to every coaching relationship. Discussions remain private unless there is a legal or professional obligation to disclose information, which would always be discussed with you where appropriate. I am a member of the European Mentoring & Coaching Council (EMCC) and adhere to their global code of ethics and practice. EMCC Global | Coaching - Mentoring - Supervision

How long does a coaching programme last?

Every coaching programme is tailored to individual needs.

My offer includes:

  • A single coaching session for a specific challenge

  • Three sessions focused on a defined goal

  • Six-month executive coaching programmes

  • Twelve-month leadership development partnerships

Sessions typically last between 60 and 90 minutes and are usually delivered online; but where suitable may be in person by agreement.

What does your coaching offer cost?

You can see the costs on my pricing page.

What is your 6-month executive coaching programme?

  • The executive coaching programme covers

    • Discovery meeting

    • Six x 60-minute monthly coaching sessions

    • Leadership goals and development plan

    • Between session reflections and accountability

    • Email support between sessions (within agreed boundaries)

    • Final review and next-step planning.

What is a Discovery Meeting?

A Discovery Meeting is a brief, informal introductory meeting between a coach (me) and a prospective client. Its primary purpose is to assess mutual fit, build rapport, and determine if both parties can work together effectively to achieve the client's goals. This can take place in person or via video chat.

Do you offer virtual coaching?

Yes. Coaching is available online via Microsoft Teams, Google Meet and Zoom, allowing flexibility for clients across the UK. Face-to-face coaching can also be arranged where this suits both parties.

What is your coaching approach?

My coaching is a person-centred, strengths-based, values driven, and evidence-informed approach. I create a supportive but appropriately challenging environment where clients can reflect, explore different perspectives, and develop practical actions. My approach draws on recognised coaching models while remaining flexible to each individual’s needs, leadership style, and goals.

Do you offer consultancy as well as coaching?

Yes. While coaching is at the heart of WS Coaching & Consultancy Ltd, I can also provide consultancy where organisations require expertise in:

  • Leadership development

  • Quality improvement

  • Service transformation

  • Organisational development

Consultancy can complement coaching programmes or be commissioned independently.

My day rate for consultancy is £1000.

Can organisations commission coaching for their leaders?

Absolutely. I work directly with NHS organisations and healthcare providers to design coaching programmes that support executive teams, senior leaders, aspiring leaders, and leadership development initiatives.

Programmes can be tailored to organisational priorities, transformation programmes, succession planning, or individual development needs.

How do we get started?

The first step is an informal, no-obligation 30-minute conversation to discuss your goals, current challenges, and how coaching or consultancy may support you or your organisation.

If we’re a good fit, we’ll agree clear objectives, outcomes, and a coaching approach that meets your needs.

Do you coach outside the NHS?

Yes. Although my expertise has been developed through senior leadership within the NHS and healthcare, I also work with leaders in other sectors who are looking to strengthen their leadership capability, navigate change, and achieve professional growth.



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Whether you’re an individual looking to develop your leadership, an executive seeking a trusted thinking partner, or an organisation investing in your people, I’d be delighted to explore how coaching can support your journey. --more--

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Email:
hello@wscoaching.co.uk

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